In Beauty – International Beauty, Cosmetics and Hair Fair 2018, took place in Lisbon from October 27 to 29 and unveiled the latest trends and news from the world of beauty.

This edition has enhanced real beauty as a result of conscious choices and a healthier lifestyle. In line with the new ideals of beauty, In Beauty highlighted the role of cosmetics as a way to enhance the intrinsic and distinctive characteristics of each person and not to camouflage them. A human and holistic vision of beauty, worked from the inside out.
Sun BioTan was present and showed how it is possible to maintain a healthy and tan tone all year round in a fast, simple and economical way. A natural tan that just enhances your natural beauty.
Many were the ones who experienced and got to know this revolutionary product. The reactions spoke for themselves.